What is the nicest compliment that you have ever received? Rumor has it - people's reaction when they got complimented on their smell is the most honest and precious one. Is it because scents are guides to the purest memories of our lives or because they are representing our inner self the most? A campaign for the new fragrance My Way by Giorgio Armani unites this and more questions into one life credo motto.

From trendy beauty salons to high-end fitness centres – in each of our issues, industry insiders reveal which places they choose to visit when it comes to their internal and external wellbeing. In this issue, influencer Lorena Andessner reveals her personal hotspots in Salzburg.

Picturesque, solo performances: haute couture’s beauty looks are exercising noble restraint. Newly interpreted classics take the lead and are intolerant when it comes to any competition. We decoded the most important trends for our readers.

As summer is in full swing, the urge for light formulas and barely visible makeup is felt. Dior understood this well because during his Cruise 2021 show organized this Wednesday, July 22, 2020 in Puglia, Italy, Peter Philips, Creative and Image Director of Dior Makeup, produced absolutely natural and luminous makeup.

Voce Viva stands for inclusivity and individuality. Together with Lady Gaga as ambassador, Valentino celebrates one of the most intimate senses of women.

Summertime is the time of making as many highlights as you can: starting with memory highlights on Instagram and ending with makeup highlights. Alongside with all of us, Guerlain has created three must-and-need beauty products for this season.

When you are jumping into the summer skincare routine with the high use of SPF and Mario Badescu rosewater facial spray, the only thought about makeup is "none means perfectly done". Yet here are five must-try makeup looks that you don't want to miss.

A charming beauty temple that inspires women and helps them to find their own beauty routine. Owner Julia Zaiceva has created it with "Dear Skin", opening a new hotspot in Herrengasse that is second to none.

Gucci Beauty is making a positive statement with its new campaign by hiring a model with Down Syndrome, taking another step towards diversity in the beauty industry.

With the care ritual for the most sensitive part of the face, La Prairie addresses the question of the emotional, powerful, unique quality of the gaze.

Red lips are not just makeup. It is a loud statement or even more a lifestyle. All Matte event by Yves Saint Laurent is inviting us to show all the secret sides of a rouge world.

Anna Ewers serves as the new muse of the cult fragrance, which was created for the first time with ten certified natural ingredients and can thus be worn in the sun without hesitation. It is also the idyll of a sunny summer's day that serves as inspiration for the new JIL SANDER SUN Eau de Parfum campaign.