Business & Tech
Sportmax looks back over 50 years with an exclusive book published by the luxury
publisher Assouline as part of its Legends collection, edited by Olivier Saillard with a critical text
by Luke Leitch. With a rich collection of images, the volume documents the history of the brand
launched in 1969 on a precise intuition of Achille Maramotti.
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Frauenschuh: Where Tradition Meets Modernity
Since 1950, Frauenschuh Kitzbühel has stood for alpine elegance, fine craftsmanship, and timeless favorites. The Spring/Summer 2025 collection combines high-quality cashmere, lightweight cotton, and premium leather to ensure ultimate comfort. Simon Frauenschuh is leading the family business into the future—focusing on local production, exquisite materials, and a global vision. In an exclusive interview, he discusses tradition, innovation, and the art of timeless fashion.