Fashion Business News | L'OFFICIEL Austria

Business & Tech

The Power of Body Language: How to Present Yourself with More Confidence in Business

Confidence speaks volumes – often without saying a single word. Here’s how to use intentional body language to create a strong presence and leave a lasting impression in business.

Business & Tech

What Employees Really Want

Gen Z doesn't want to work anymore – or do they? The fact is, many employees are experiencing a decline in satisfaction and motivation. What’s the reason?

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Business & Tech

Fashion PR Unveiled: Nikolas Lemmel of Maximatic Media on Strategy and Success

In the dazzling world of fashion, where trends change with the blink of an eye, visibility is everything. This is where PR magic happens—elevating brands from just another name on the rack to must-have labels. Enter Maximatic Media, the rising star in the fashion PR universe. This boutique agency is quickly making waves, blending creativity with strategy to help brands not just make a statement, but leave a lasting impression.

Business & Tech

How Does Our Social Background Affect Our Career?

Social background plays a key role in our professional lives. Sociological studies have repeatedly shown that family background, parents' educational level and economic, cultural and social capital have a significant impact on career opportunities and trajectories.

Business & Tech

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Business & Tech

Spark your way to success! Start creating today!

Win Big with L’Officiel: Enter the Instagram Giveaway for a Chance to Score the Tecno Spark 10 5G and Ignite Your Creativity!

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Inside the World of PhDr. JUDr. Dominik Krajný, PhD: Law, Business, and Traveling

In today's dynamic landscape, where disciplines intertwine to create new forms of knowledge and entrepreneurship, the figure of PhDr. JUDr. Dominik Krajný, PhD., stands out for his versatility and depth. At the age of 30, Krajný has forged a profile that challenges conventions, masterfully combining law, business, and a vibrant presence in the digital realm as a travel and fashion influencer. His story is a testament to how diversified passions, fueled by a foundation of discipline and knowledge, can converge in a unique and multifaceted career.

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Business & Tech

Magazines: Navigating the Digital Era with Timeless Influence

A Conversation with Industry Expert Yana Kryshtofovych.

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Business & Tech

Tezman Holding turns 76 & launches Nutrafine Health! Pioneering a new path in wellness

Tezman Holding, celebrating its 76th year of business excellence, has announced the launch of a groundbreaking new venture: Nutrafine Health. This nutraceutical company, headquartered in the Netherlands, promises to revolutionize the approach to health and wellness.

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Business & Tech

Creating Sustainable Work Environments: The Way Forward

Sustainability-focused businesses are gaining popularity and significance in today's world. As people become more aware of environmental problems, it's crucial for all industries to adopt sustainable practices, including coworking spaces, a rapidly growing part of commercial real estate.

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Business & Tech

Empowerment in Action: Mariia Grazhina Chaplin's Leadership Insight

Meet Mariia Grazhina Chaplin, the talented CEO and founder of the esteemed World Influencers Awards, highlighted on the digital cover of L'Officiel Austria. With over 15 years of experience as a producer and digital marketing specialist, she has successfully served international clients and renowned brands.

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Business & Tech

Digital Fashion Marketing: Talk With Marketing Expert David A. Schneider, MBA

In the fashion industry, good marketing is a decisive factor for success. Marketing expert David A. Schneider gives tips on how aspiring young designers in particular can position their label successfully.

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Business & Tech

Human Factor: Business with Love

A year ago, a new point appeared on the fashion map of Vienna, where they not only create beauty but also make women happy – this is what Silva Dayan considers her mission. L’Officiel Austria met with the founder of the international chain of salons Beverly Hills Beauty to learn about the development of the beauty industry in Europe and the challenges that a true businesswoman, wife and mother of three daughters face.

Business & Tech

The Top 10 Recruiting Trends For 2023

How do you find good employees? The search for talent is often difficult. These trends stand out this year.

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Business & Tech

Economist Portia Antonia Alexis on the Future of Neuroeconomics in Beauty

"With neuroeconomics, the goal is to find out how the brain responds to stimuli as we develop strategies for growth for large conglomerates and smaller companies within the beauty space. To do this, brain scanning tools have been used to study people’s initial subconscious reactions so that the data to develop future growth strategies can be free from bias.” – Portia Antonia Alexis

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Business & Tech

An Exclusive Interview With Hohe Brücke CEO, William Gorton

Hohe Brücke is known as a traditional, Austrian company. Nonetheless, it has been successful in staying relevant throughout modernity. The origins of their success, are revealed by CEO William Gorton in an exclusive interview with L'Officiel Austria.

Business & Tech

Everyone Wants Green: How Climate Change Affects Logistics

Climate change is one of the most popular topics in Europe. It occupies the economy, politics and society. Everyone wants to make the world a greener place - but the HOW polarises the opinions of those in charge and of individuals. What influence does climate change have on logistics? And can logistics actually be CO₂-neutral?

Business & Tech

Is Zuckerberg's Dream Of The Metaverse Bursting?

Facebook founder Mark Zuckerberg dreams of making the Metaverse a reality. He proudly proclaimed his vision of a shared virtual platform that would bring people together worldwide and revolutionise the way we communicate, work and play. But now Zuckerberg may have to admit to himself that his dream of the Metaverse may be shattered.

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Business & Tech

The Power Of Scarcity: How Luxury Brands Use Their Strategy

Luxury brands have always had a very special attraction for consumers. However, some pieces are very difficult to acquire, even if there is no lack of money. What is the strategy behind this?

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Business & Tech

Future Of The Labour Market: New Professions And Trends

The labour market is changing at a rapid pace. New professions and trends are emerging in the wake of advancing digitalisation and the increasing use of artificial intelligence. What does the future look like?

Business & Tech

The Innovation of Chocolate: Interview with entrepreneur Julia Zotter

Confectioner and entrepreneur Julia Zotter runs the probably best-known chocolate business in Austria. L'Officiel Austria spoke with her about the craft, values and passion of her vocation as a chocolatier.

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Business & Tech

Is the future of Luxury digital?

Traditional luxury brands are now using the digital era as their own marketplace, thanks to blockchain technology and NFTs. Companies such as Balenciaga, Louis Vuitton, and Gucci have realized that the key ingredients of luxury - rarity, exclusivity, and price - can also be applied to virtual products.

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Business & Tech

The "Smart Casual" Way to Revolutionise Business News

She has worked as a freelance journalist for years, Silicon Valley included. During the pandemic, she turned to a new project: the "Smart Casual" newsletter. This makes Elisabeth Oberndorfer a rare example in Austria of how "business news for everyone" works.