Luxury brands have always had a very special attraction for consumers. However, some pieces are very difficult to acquire, even if there is no lack of money. What is the strategy behind this?
In the interview, Francis Kurkdjian, renowned perfumer and Creative Director of Maison Francis Kurkdjian, discusses the close connection between fragrance and personal style. With a vision to craft scents that are nuanced and unique, he describes his approach to blending tradition and innovation. The result: compositions that embody and define individuality.
