The Power Of Scarcity: How Luxury Brands Use Their Strategy

The Austrian Fashion Association has been promoting emerging Austrian designers and brands for over a decade as a bridge between fashion, business, and culture. In an interview with founder Camille Boyer, L’Officiel Austria discusses the mission of the AFA.

Every year, the Austrian Fashion Association honours Austria's most promising designers and hidden gems in the fashion scene. Christina Seewald won this year's award in the category "Outstanding Artist Award for Experimental Fashion Design" with her eponymous label, while Martin Niklas Wieser received the "Fashion Award of the City of Vienna”. In a conversation with L’Officiel Austria, both share insights into their brands.

The pre-Christmas gift hunt is now open. If you are still deciding what present to give to your loved ones and friends, we can suggest a win-win option. This is, of course, gadgets and electronics. L'Officiel Austria has studied Samsung's innovative novelties of 2024 and made a selection of products that will be a pleasant surprise.

Louis Vuitton invites you to embark on a magical adventure with its latest Holiday campaign, centered around an enchanted carousel ride.

It is with great pleasure that we present Daniel Brühl on the cover of the latest Fall/Winter issue of L'Officiel Hommes Austria – The Style Issue. The actor, renowned for his exceptional talent and timeless elegance, offers us a personal glimpse into his current Hollywood projects and life beyond the spotlight. Be inspired and immerse yourself in a world that embodies both fashion and style.

L'Officiel Hommes Austria Fall/Winter 2024 

As winter approaches, we all start seeking stylish looks to keep us warm and on-trend, especially with the ski season just around the corner. For many, Tyrol offers an ideal backdrop with its renowned slopes, while others may venture to the glamour of Courchevel in France. Meanwhile, L'Officiel Austria highlights the St. Moritz area as a top choice, where skiers can enjoy exceptional service and beautifully groomed slopes that cater to every taste. 

Peek & Cloppenburg opens the festive season with the exclusive ‘Dress to Shine’ collection, curated by Austrian entrepreneur and content creator Constantly K. The collection offers the ideal wardrobe for any festive occasion, whether it's a Christmas party at the office or a cosy evening at home.