Business & Tech

Fashion PR Unveiled: Nikolas Lemmel of Maximatic Media on Strategy and Success

In the dazzling world of fashion, where trends change with the blink of an eye, visibility is everything. This is where PR magic happens—elevating brands from just another name on the rack to must-have labels. Enter Maximatic Media, the rising star in the fashion PR universe. This boutique agency is quickly making waves, blending creativity with strategy to help brands not just make a statement, but leave a lasting impression.

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Fashion

Frauenschuh: Where Tradition Meets Modernity

Since 1950, Frauenschuh Kitzbühel has stood for alpine elegance, fine craftsmanship, and timeless favorites. The Spring/Summer 2025 collection combines high-quality cashmere, lightweight cotton, and premium leather to ensure ultimate comfort. Simon Frauenschuh is leading the family business into the future—focusing on local production, exquisite materials, and a global vision. In an exclusive interview, he discusses tradition, innovation, and the art of timeless fashion.