Business & Tech

Digital Fashion Marketing: Talk With Marketing Expert David A. Schneider, MBA

In the fashion industry, good marketing is a decisive factor for success. Marketing expert David A. Schneider gives tips on how aspiring young designers in particular can position their label successfully.

30.10.2023 by Lisa Ditzlmüller
reflectors,woman,color,feminine,production,bright,screen,product photography,crew,professional,setting,red,tripod,photographers,computer,adjusting,backstage,shoot,camera,creativity,female,together,product,set,business,work,display,heels,equipment,monitor,staff,team,shoes,creative,photograph,product shoot,luxury,photographic equipment,style,job,studio lighting,photo shoot,photography,fashion tripod screen photography high heel person laptop monitor adult female woman

Tags

fashiondigital

Related Articles

smile head face person dimples portrait man adult male coat

Business & Tech

Women in Business: Interview with Saygin Yalcin

Born in Bremen, Germany the self-made entrepreneur Saygin Yalcin is one of the most influential people in the Middle East. Today, he lives in Dubai as an investor, founder and CEO of various Internet companies. On his social media channels, he reaches millions - founders and those who want to become one. We spoke with him about women's entrepreneurship, equal opportunities and empathy.

15.11.2022 by Sara Douedari
gift,shop,ring,garnet,gold,treasure,nobody,costume,czech,brooch,jewelry,wealth,chain,precious,set,old,display,metal,amber,necklace,expensive,market,pendent,elegance,jewellery,gems,light,vintage,jewels,luxury,selling,shiny,silver,stones,style,window,earrings,fashion lighting accessories diamond gemstone jewelry crystal shop necklace

Fashion

Why Quiet Luxury Is So Successful

Understatement is en vogue. The smaller the logo, the better. Why is Quiet Luxury so successful?

06.10.2023 by Lisa Ditzlmüller
makeup,studio,big,beauty,shadow,trend,space,empty,red,chic,outfit,golden,hat,model,text,female,attractive,dressed,girl,fashionable,light,background,indoor,style,earrings,woman,dandy,skin,wear,long,hair,dark,copy,elegant,pretty,sensual,sexy,black,people,hide,lips,classic,fedora,watch,lady,luxury,well,accessory,posing,fashion finger hand person adult female woman hat lipstick face photography

Business & Tech

The Power Of Scarcity: How Luxury Brands Use Their Strategy

Luxury brands have always had a very special attraction for consumers. However, some pieces are very difficult to acquire, even if there is no lack of money. What is the strategy behind this?

22.05.2023 by Lisa Ditzlmüller

Recommended posts for you

t-shirt sleeve pants adult female person woman long sleeve blonde cat

Fashion

THE MISSION OF THE AUSTRIAN FASHION ASSOCIATION: CAMILLE BOYER IN CONVERSATION

The Austrian Fashion Association has been promoting emerging Austrian designers and brands for over a decade as a bridge between fashion, business, and culture. In an interview with founder Camille Boyer, L’Officiel Austria discusses the mission of the AFA.

15.11.2024 by Laura Schramböck
wien groupshot person flower arrangement flower bouquet adult female woman dress male man

Fashion

AWARD-WINNING FASHION: THE WINNERS OF THE AUSTRIAN FASHION AWARDS 2024

Every year, the Austrian Fashion Association honours Austria's most promising designers and hidden gems in the fashion scene. Christina Seewald won this year's award in the category "Outstanding Artist Award for Experimental Fashion Design" with her eponymous label, while Martin Niklas Wieser received the "Fashion Award of the City of Vienna”. In a conversation with L’Officiel Austria, both share insights into their brands.

15.11.2024 by Laura Schramböck
art art gallery painting

Lifestyle

Gift Guide for Everyone

The pre-Christmas gift hunt is now open. If you are still deciding what present to give to your loved ones and friends, we can suggest a win-win option. This is, of course, gadgets and electronics. L'Officiel Austria has studied Samsung's innovative novelties of 2024 and made a selection of products that will be a pleasant surprise.

16.11.2024 by L'Officiel Austria
adult female person woman bag handbag clothing coat amusement park carousel

Accessoires

Louis Vuitton unveils its 2024 Holiday Campaign: an enchanted Carousel Adventure

Louis Vuitton invites you to embark on a magical adventure with its latest Holiday campaign, centered around an enchanted carousel ride.

16.11.2024 by L'Officiel Austria
publication coat adult male man person book face head fashion

Fashion

Welcome to the Style Issue

It is with great pleasure that we present Daniel Brühl on the cover of the latest Fall/Winter issue of L'Officiel Hommes Austria – The Style Issue. The actor, renowned for his exceptional talent and timeless elegance, offers us a personal glimpse into his current Hollywood projects and life beyond the spotlight. Be inspired and immerse yourself in a world that embodies both fashion and style.

10.11.2024 by L'Officiel Austria
adult female person woman formal wear dress face portrait smile long sleeve

Fashion

The Editor’s Letter

L'Officiel Hommes Austria Fall/Winter 2024 

10.11.2024 by Sara Douedari
nature outdoors glove adult male man person piste snow snowboarding

News & Events

Effortless Ski Style: Fashion Meets Functionality

As winter approaches, we all start seeking stylish looks to keep us warm and on-trend, especially with the ski season just around the corner. For many, Tyrol offers an ideal backdrop with its renowned slopes, while others may venture to the glamour of Courchevel in France. Meanwhile, L'Officiel Austria highlights the St. Moritz area as a top choice, where skiers can enjoy exceptional service and beautifully groomed slopes that cater to every taste. 

10.11.2024 by L'Officiel Austria
aluminium blonde person adult female woman long sleeve fashion dress lady

Fashion

CONSTANTLY K x Peek & Cloppenburg: The ‘Dress to Shine’ collection for sparkling looks

Peek & Cloppenburg opens the festive season with the exclusive ‘Dress to Shine’ collection, curated by Austrian entrepreneur and content creator Constantly K. The collection offers the ideal wardrobe for any festive occasion, whether it's a Christmas party at the office or a cosy evening at home.

08.11.2024 by L'Officiel Austria