Business & Tech
In the fashion space, just as in any other industry, there is a constant race to the top of the fashion summit among brands, retail outlets, designers, celebrities, and regular customers. However, only the selected few are actually ahead of the curve — those who disrupt the status quo in the game and see themselves at the cutting edge of ever-evolving technologies, not forgetting emerging trends!
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Fashion
Frauenschuh: Where Tradition Meets Modernity
Since 1950, Frauenschuh Kitzbühel has stood for alpine elegance, fine craftsmanship, and timeless favorites. The Spring/Summer 2025 collection combines high-quality cashmere, lightweight cotton, and premium leather to ensure ultimate comfort. Simon Frauenschuh is leading the family business into the future—focusing on local production, exquisite materials, and a global vision. In an exclusive interview, he discusses tradition, innovation, and the art of timeless fashion.