Glittering Zurich: Swarovski shows its new flagship store
"Instant Wonder" is the name of the 27 shops around the world, the latest being in Zurich. Here, the starting point is a reinterpretation of what the perfect shopping experience can be.
For Victoria Maksheeva-Khassanova, the founder of Brandable, fashion is more than just style — it’s a legacy. Inspired by a personal story of family heirlooms, she created a platform that combines sustainability, Swiss craftsmanship, and meaningful storytelling. In this interview, Victoria shares her thoughts on the importance of quality, the unique appeal of Swiss-made products, and her favorite pieces for effortless elegance.