All the skewered attributes that have previously been attributed to the bob, are now obsolete. THE haircut from the 90s is back, and its more modern and youthful than ever. What, and especially who, is behind this revival.
For Victoria Maksheeva-Khassanova, the founder of Brandable, fashion is more than just style — it’s a legacy. Inspired by a personal story of family heirlooms, she created a platform that combines sustainability, Swiss craftsmanship, and meaningful storytelling. In this interview, Victoria shares her thoughts on the importance of quality, the unique appeal of Swiss-made products, and her favorite pieces for effortless elegance.