Beauty

Beauty Is My Heritage and My Passion

Aerin not only shares the same last name as beauty mogul Estée Lauder, but is, in actual fact, the granddaughter of the style icon. She follows in the footsteps of her family’s business and is also on the road to success in her own right.
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Fashion

Frauenschuh: Where Tradition Meets Modernity

Since 1950, Frauenschuh Kitzbühel has stood for alpine elegance, fine craftsmanship, and timeless favorites. The Spring/Summer 2025 collection combines high-quality cashmere, lightweight cotton, and premium leather to ensure ultimate comfort. Simon Frauenschuh is leading the family business into the future—focusing on local production, exquisite materials, and a global vision. In an exclusive interview, he discusses tradition, innovation, and the art of timeless fashion.