Beauty
Some people have a habit of changing perfumes every month to stay present and constantly create new memories. No wonder - the sense of smell, or olfaction, is known for its ability to elicit memories and make new ones. A whiff of a particular fragrance can take you back to a vivid but long-forgotten childhood memory, the night of your first dance, or the seashore. Therefore, your brain can recall whether it had smelled an aroma before and often where it was experienced. That is the reason why fragrance enthusiasts are looking to own something different that you can't find on every high street. A niche fragrance is a perfect way to stay unique on every occasion and create long-lasting memories sticking in others' minds.