What a show! That’s what the haute couture presentations this year were like, given the circumstances. All too fitting that the presentation in short film format was also inspired by screen legends and Hollywood starlets in terms of make-up.
For Victoria Maksheeva-Khassanova, the founder of Brandable, fashion is more than just style — it’s a legacy. Inspired by a personal story of family heirlooms, she created a platform that combines sustainability, Swiss craftsmanship, and meaningful storytelling. In this interview, Victoria shares her thoughts on the importance of quality, the unique appeal of Swiss-made products, and her favorite pieces for effortless elegance.