The journey of perfumes

It is a rainy day at the Fontaines Parfumées in Grasse when master perfumer Jacques Cavallier-Belletrud introduces Louis Vuitton's first ever perfume collection. These five fragrant masterpieces are made from the finest and most precious raw materials from all over the world, such as spicy cardamom from Guatemala. A conversation about the new masculinity and the difference between the luxury and mass market.

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