Beauty
When we look in the mirror, do we still see our real faces? Every morning we even out
our skin tone, cover pimples, contour cheekbones, and try to get that fox eye look.
Why do we go through such a transformation, and for whom?
An essay by Lea Brandes.
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Since 1950, Frauenschuh Kitzbühel has stood for alpine elegance, fine craftsmanship, and timeless favorites. The Spring/Summer 2025 collection combines high-quality cashmere, lightweight cotton, and premium leather to ensure ultimate comfort. Simon Frauenschuh is leading the family business into the future—focusing on local production, exquisite materials, and a global vision. In an exclusive interview, he discusses tradition, innovation, and the art of timeless fashion.