Business & Tech

How 100Cherries turns influencers into entrepreneurs

Products with a story and a mission: 100 Cherries and its creators create custom-fit brands that suit them and their communities. The two founders, Grigorij Aronov and Maikel Kletsel, reveal how each brand opens up an individual world in the lifestyle cosmos and why the focus is on female empowerment. L'Officiel Austria had the opportunity to talk to them.

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Fashion

Frauenschuh: Where Tradition Meets Modernity

Since 1950, Frauenschuh Kitzbühel has stood for alpine elegance, fine craftsmanship, and timeless favorites. The Spring/Summer 2025 collection combines high-quality cashmere, lightweight cotton, and premium leather to ensure ultimate comfort. Simon Frauenschuh is leading the family business into the future—focusing on local production, exquisite materials, and a global vision. In an exclusive interview, he discusses tradition, innovation, and the art of timeless fashion.