Economist Portia Antonia Alexis on the Future of Neuroeconomics in Beauty

"With neuroeconomics, the goal is to find out how the brain responds to stimuli as we develop strategies for growth for large conglomerates and smaller companies within the beauty space. To do this, brain scanning tools have been used to study people’s initial subconscious reactions so that the data to develop future growth strategies can be free from bias.” – Portia Antonia Alexis

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