Di Petsa to RUI: 5 newcomer fashion brands to watch out for!

If hotels were people, Giardino Mountain in the village of Champfèr would be that quiet introvert who doesn’t demand attention — but leaves a lasting impression. From the outside, it looks like a charming Engadine house straight from a postcard. But behind the traditional façade lies a thoughtfully designed space where light, materials, and atmosphere work in quiet harmony.

This is a visual story capturing the contrast between Vienna’s historic elegance and urban energy. Photographer Lisa Schmerold follows model Celine Albar through iconic city landmarks, featuring luxurious looks. The editorial highlights the blend of tradition and modernity—just like Vienna itself.

Fashion knows no boundaries – at least not anymore. Bold, fresh designs are breaking away from traditional notions of gendered fashion. But who pioneered this revolutionary shift, and which iconic moments have rewritten fashion history?

Jonathan Anderson's Fall/Winter 2025 collection for Loewe is a captivating scrapbook of ideas, blending familiar Loewe codes with unexpected artistic influences. Inspired by the Josef and Anni Albers Foundation, the collection juxtaposes old and new, drawing inspiration from the Albers' exploration of color and form. 

Magda Butrym’s Fall/Winter 2025 collection, “Magdalena,” is a deeply personal journey, a self-portrait woven into exquisite fabrics. 

Andreas Kronthaler's latest collection for Vivienne Westwood mainline is a vibrant celebration of energy, expansion, and new beginnings. Number 19, signifying a fresh start, permeates the collection's ethos, a call to embrace bold decisions and fight for happiness and freedom.  

The Hermès Fall/Winter 2025 collection is a study in sculpted elegance and quiet power. Sharp lines, tailored shoulders, and defined waists create strong, seductive silhouettes. 

The House of Dior opens a new chapter in its relationship with Austria and is delighted to announce the opening of a new boutique in Vienna. Located on Tuchlauben in the Goldenes Quartier – the epicenter of fashion and luxury in the Austrian capital – the boutique embodies Dior’s timeless elegance and craftsmanship.