Fashion

A first look at the "Conscious Exclusive Collection" by H&M

Sustainable design in its most beautiful form - fashion company H&M shows that it is not just trends but also material innovations that are forming the future of fashion. We have taken a close look at the new "Conscious Exclusive Collection".
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Fashion

Frauenschuh: Where Tradition Meets Modernity

Since 1950, Frauenschuh Kitzbühel has stood for alpine elegance, fine craftsmanship, and timeless favorites. The Spring/Summer 2025 collection combines high-quality cashmere, lightweight cotton, and premium leather to ensure ultimate comfort. Simon Frauenschuh is leading the family business into the future—focusing on local production, exquisite materials, and a global vision. In an exclusive interview, he discusses tradition, innovation, and the art of timeless fashion.