AlphaTauri presents first Fashion Pop-Up at SO/ Vienna
Red Bull's fashion brand, AlphaTauri, opened its first flagship on Vienna's Graben in 2022. Now they are also represented on the other side of the Danube Canal, in SO/ Vienna.
Red Bull's fashion brand, AlphaTauri, opened its first flagship on Vienna's Graben in 2022. Now they are also represented on the other side of the Danube Canal, in SO/ Vienna.
In the interview, Francis Kurkdjian, renowned perfumer and Creative Director of Maison Francis Kurkdjian, discusses the close connection between fragrance and personal style. With a vision to craft scents that are nuanced and unique, he describes his approach to blending tradition and innovation. The result: compositions that embody and define individuality.