Fashion

AWARD-WINNING FASHION: THE WINNERS OF THE AUSTRIAN FASHION AWARDS 2024

Every year, the Austrian Fashion Association honours Austria's most promising designers and hidden gems in the fashion scene. Christina Seewald won this year's award in the category "Outstanding Artist Award for Experimental Fashion Design" with her eponymous label, while Martin Niklas Wieser received the "Fashion Award of the City of Vienna”. In a conversation with L’Officiel Austria, both share insights into their brands.

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©Thomas Lerch

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Fashion

Frauenschuh: Where Tradition Meets Modernity

Since 1950, Frauenschuh Kitzbühel has stood for alpine elegance, fine craftsmanship, and timeless favorites. The Spring/Summer 2025 collection combines high-quality cashmere, lightweight cotton, and premium leather to ensure ultimate comfort. Simon Frauenschuh is leading the family business into the future—focusing on local production, exquisite materials, and a global vision. In an exclusive interview, he discusses tradition, innovation, and the art of timeless fashion.