Bally: Introducing Rhuigi Villaseñor's first collection featuring the curling cowboys
Swiss luxury brand Bally presents "CURL, CURL, BABY". The first limited capsule collection by creative director Rhuigi Villaseñor, which shows the sport of curling in a whole new light: Wild West meets luxury winter wear. Dive into the world of the curling cowboys!
Swiss meets the American West in the legend of the curling cowboys. Alpine heritage is reimagined with a California spirit. Respected winter forms meet unexpected details: think collegiate logos, stitched motifs and luxurious plays on texture.
Curling Capsule, the first collection of the new Creative Director Rhuigi Villaseñor
Ever since the Curling Boot graced the feet of the Swiss Olympic team in Cortina d'Ampezzo, it has been a Bally staple. The distinctive après-ski style with its cushioning rubber sole and toe reinforced with Arctic Grip® technology has evolved over the decades into a stylish, versatile and durable boot for all seasons.
Reinventing the curling shoe as part of a full-blown ready-to-wear and accessories vision, the limited-edition capsule collection is inspired by the visual collision of Swiss Alpine tradition with cowboy and varsity codes.
Bally's new creative director Rhuigi Villaseñor hails from LA and harnesses the playful spirit of the American West in the collection. He applies this to the principles of winter sports, creating a new transatlantic dialogue between decoration and materiality. In "Curl Curl Baby", a short film depicting a curling match between two opposing teams, the luxurious, graphic spirit of the capsule is brought to life against the stunning backdrop of St Moritz, Switzerland.