From Kylie in colourful crochet to Kim in sexy purple, discover the swimwear brands celebrities cannot do without this summer.

Whether you&#39;re sunbathing on the beach or posing by the pool for that Instagram holiday snap, your swimwear game has to be on. The drawer in your wardrobe may already be overflowing, but stocking up on the latest styles every year is half the fun when it comes to summer.&nbsp;

Where do we get inspiration from if not from social media? You can rely on the posts of Kylie Jenner &amp; Co. for discovering newcomers or falling in love again with old favourites. The holiday destination is calling and the Instagram feed is too long, which is why we&#39;ve picked out the five brands that will give your summer&nbsp;holiday wardrobe star potential.

The <a href="https://au.iamgia.com/collections/swim">Australian brand</a> founded by Alana Pallister has been around since May 2017. Inspired by the &quot;first supermodel&quot; Gia Carangi, the label stands for female empowerment and self-confidence and is worn by <a href="https://www.lofficiel.at/en/fashion/bella-hadid-and-kendall-jenner-39-s-ck-ad">Bella Hadid</a>, Kaia Gerber and Emily Ratajkowski. The fashion is feminine through and through, but looks strong through combinations of durable materials and bold cuts. This sartorial determination is also reflected in the brand&rsquo;s bikinis. One of the most sought-after models online is the Bambi Bikini, which Kim Kardashian recently showed off on Instagram. Minimalist in cut due to simple triangles, the piece leaves little to the imagination. Who isn&rsquo;t into Kim&rsquo;s purple one, the Bambi is also available in black, white, pink and beige.

Photo: I.Am.Gia

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It&#39;s not coincidental that the zebra print bikini by the Italian brand <a href="https://www.theattico.com/en/shop/beachwear/">The Attico</a> is one of Lyst&rsquo; latest top 10 women&#39;s products. After pop star <a href="https://www.lofficiel.at/en/fashion/marianna-senchina-about-rihanna-and-dua-lipa-39-s-outfits-milan-collections-and-digital">Dua Lipa</a> wore an animal print bikini by the label in her music video for &quot;Love Again&quot;, it turned into an instant bestseller. Gilda Ambrosio and Giorgia Tordini&#39;s Milan-based label loves contrasts. Thus, opulence in the form of feathers and draping meets calm sophistication with clean cuts and monochrome palettes. This modern elegance can also be found in the swimwear, which features miniskirts and crop tops alongside traditional swimsuits and bikinis.

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Photo: The Attico

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US-American&nbsp;student Delsy Gouw, like so many others, rekindled her love for crochet as a result of last year&#39;s lockdown. She probably wouldn&#39;t have expected that her creations would now be worn by <a href="https://www.lofficiel.at/en/fashion/7-thing-to-know-about-ella-emhoff-america-s-second-daughter">Ella Emhoff</a>, the niece of US Vice President Kamala Harris, and megastar Kylie Jenner. The checked bikini in orange and pink is created by hand and made to individual measurements. <a href="https://itsmemorialday.com">Memorial Day</a> is a one-woman label, producing its still small, but continuously growing range with sustainable materials. If you want to spice up your crochet look, Memorial Day is known for crochet bucket hats in fun block colours.

Photo: Memorial Day

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<a href="https://www.versace.com/gb/en-gb/women/clothing/swimwear/">Versace</a> needs no introduction. But what no one should be deprived of are the Italian cult brand&#39;s swimsuits in the glamorously nautical Tr&eacute;sor De La Mer print. Yet another piece that made it into the top 10 of the Lyst Index women&rsquo;s list. The campaign based around the house&#39;s iconic print features <a href="https://www.lofficiel.at/en/beauty/collaborating-with-kendall-jenner-and-moon">Kendall Jenner</a>, Hailey Bieber and Precious Lee in bright colours and wet hair, while Emily Ratajkowski has taken the pattern on holiday. The one-piece with bold logo lettering across the chest comes in light blue and white. For fans of classic, oldschool <a href="https://www.lofficiel.at/en/tags/versace">Versace</a>, there&#39;s a version with the Tr&eacute;sor De La Mer print straight from the archive in shades of blue and purple with golden yellow accents.

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Photo: Versace

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Swimwear should be inclusive. Theresa Mingus and Morgan Brutocao are convinced of that, which is why they founded <a href="https://www.la-mariette.com">La&#39;Mariette</a>. All the swimwear label&#39;s designs are created with the idea in mind that they should not only fit, but also flatter every body type. Available in XS to XXL, La&#39;Mariette is one step ahead of many swimwear brands when it comes to ranging their sizes. Bikini tops and bottoms can each be purchased separately, allowing for playful mix &amp; match. The reason why the label is on top of everybody&rsquo;s list at the moment is the collaboration with <a href="https://www.lofficiel.at/en/fashion/selena-gomez-39-s-new-puma-collection">Selena Gomez</a>. Held in a psychedelic print of purple and orange, it is the Marie bikini with criss-cross lacing around the body that has already grown its own fanbase.

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Photo: La&#39;Mariette

Summer, Sun & Swimwear: Why Kylie Jenner dictates the trends

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