Cowboy Fashion is Back: The Western Aesthetic is Dominating AW/24

Let's break down how cowboy-core trend has become one of the year's biggest fashion obsessions and how you can easily incorporate it into your fall wardrobe.

Recommended posts for you

cup person clothing swimwear back body part beverage

Beauty

PASSIONFROUDH: A Tribute to Brazil

With PASSIONFROUDH, FUGAZZI introduces a captivating new fragrance that captures the vibrant spirit of Brazil. This Extrait de Parfum masterfully blends the freshness of passion fruit with the deep, luxurious aroma of rare Oudh Assafi – a composition that is both exotic and timeless.

face happy head person smile photography portrait surprised

Lifestyle

How to Get the Perfect Outfit Using AI

How small details in a GPT request affect the quality of the response. What details matter when asking AI for help in choosing an outfit for an evening event?

person sitting adult female woman formal wear dress shoe furniture pants

Fashion

The Art of Transformation with Palina Rojinski

Our latest issue of L'Officiel Austria is dedicated to the art of metamorphosis. Our cover star, Palina Rojinski, embodies this constant evolution with effortless elegance and style. She wears the PALINA COSMIC HEARTBEAT Body by Triumph—so stylish, it deserves to be seen.

publication adult female person woman accessories magazine face head jewelry

Fashion

L’Officiel Austria presents: The Metamorphosis Issue

Spring is here, and with it comes a season of transformation. Our latest issue of L'Officiel Austria is all about metamorphosis. As our cover star Palina Rojinski shows us how change is an art form – a seamless blend of reinvention, growth, and self-expression. In this issue, we celebrate the beauty of evolution, both in fashion and in life.

clothing coat adult female person woman fur long sleeve sleeve

Fashion

Living Scents: An Interview with Pauline Rochas on Her Olfactory Masterpieces

A fragrance that captures the night - with Nocturnal, Pauline Rochas creates an olfactory masterpiece that takes the senses on a mysterious journey. The world-renowned perfumer blends nature, mysticism, and innovation in her creations to form a unique fragrance language. With her new scent Nocturnal, she presents a profound, emotional composition that encapsulates the duality of light and darkness.

coat jacket blazer photography portrait shirt vegetation people tree blouse

Fashion

Frauenschuh: Where Tradition Meets Modernity

Since 1950, Frauenschuh Kitzbühel has stood for alpine elegance, fine craftsmanship, and timeless favorites. The Spring/Summer 2025 collection combines high-quality cashmere, lightweight cotton, and premium leather to ensure ultimate comfort. Simon Frauenschuh is leading the family business into the future—focusing on local production, exquisite materials, and a global vision. In an exclusive interview, he discusses tradition, innovation, and the art of timeless fashion.

Beauty

Goodbye, Cake Face! The Perfect Base for Flawless Makeup

Hair? Check! Makeup? Check! Outfit? Check! Ready to go! But the first mirror you pass tells a different story—cake face! To make sure this never happens again, here are the best tips for a flawless base.

finger person bag handbag photography long sleeve city adult female woman

Fashion

H&M Studio Spring/Summer 2025: An Ode to Bold Elegance

With the new H&M Studio Spring/Summer 2025 collection, the Swedish fashion house presents an ode to bold elegance and timeless sophistication. Inspired by urban chic and artistic ease, the collection blends powerful silhouettes with high-quality materials and innovative designs.