Let's break down how cowboy-core trend has become one of the year's biggest fashion obsessions and how you can easily incorporate it into your fall wardrobe.

Cowboy core, makes a big comeback in 2024, thanks to the high-profile music icons and major fashion brands. The resurgence will mix classic Western elements-cowboy boots, wide-brimmed hats, and fringePieces-into fresh modern aesthetics.

<h2 class="p1">Roots of Cowboy Core's Popularity</h2>

First, the cowboy core trend gained a lot of momentum from some of the world's biggest music stars. Beyonc&eacute; revisited it when she released two country singles, "Texas Hold 'Em" and "16 Carriages," off her latest album, which celebrated her Texan upbringing. And ever since she announced it, her fans took to the cowboy aesthetics hook, line, and sinker. Lana Del Rey is also releasing her 10th studio album titled Lasso, inspired from country genres, too. Meanwhile, cowboy boots, fringe, and all things Western accessories have become concert staples for both Taylor Swift and Harry Styles shows. No longer is the trend solely an on-stage performance-the culture is bleeding into everyday fashion.

<h2 class="p1">Cowboy Fashion on the Runway</h2>

From catwalks to high fashion, Western fashion has become a staple in the runways of fashion designers. Louis Vuitton, under the drive of Pharrell Williams, has showcased embroidered suits, cowboy hats, and bolo ties on catwalks during the 2024 menswear presentation. Not only Louis Vuitton but also other brands like Diesel, DSquared2, and Alexander McQueen have remained ahead and introduced collections showing that the look of the cowboys is cooler than ever. Ganni re-popularized cowboy boots in womenswear, while Chanel and Balmain each put their own spin on Westerns, incorporating tweed and fringe into prairie dresses.

<h3 class="p1">Cowboy Fashion is Back in Style</h3>
Cowboy fashion has been bubbling along for a while, but the style finally reached fever pitch in 2024. According to Business of Fashion, cowboy boots and denim shirts launched by U.S. and U.K. retailers increased a staggering 240% alone in 2023. On second-hand platforms like Depop, interest in Western items is well and truly spiking, with searches spiking to reflect consumer interest growing for this nostalgic yet modern style.

<h3 class="p1">How to Rock the Cowboy Aesthetic in 2024</h3>
Want in on the cowboy trend? Here are a few ways it's easy to infuse some cowboy into your style:
Cowboy Boots: ObVIOUSly necessary for any look that is even remotely Western. Team with jeans, flowy dresses, or skirts for a chic nod to the trend.
Cowboy Hat: Bring a dollop of class to an outfit-a statement wide-brimmed cowboy hat works for everything from festivals to laid-back daytime wear.
Double Denim: Go full-on denim from head to toe for a modern spin on cowboy core. Check for vintage leather detailing or a bolo tie to finish it off.
Fringe: Add some oomph to the outfit-fringe jackets or skirts that are perfect to wear for that boho-chic meets Western style.
Western Belts and Accessories: Everything from turquoise jewelry to western belts and bolo ties can make even the most simple outfit turn into a cowboy-inspired ensemble in just the blink of a second.

<h2 class="p1">Celebrity Inspo: Bella Hadid's Western Looks</h2>
Bella Hadid has been one of the biggest endorsers of the trend. During New York Fashion Week, she was spotted with her cowboy boyfriend in a full-on Western look with chocolate brown cowboy boots, a denim skirt, and a tan corset. She had pulled off her cowboy fashion effortlessly by making the Western elements blend with everyday chic.

Ah, cowboy fashion is here to stay, marrying nostalgic Americana with modern fashion trends. Whether you are dressing up for a music festival or looking to add a statement piece to your repertoire, cowboy core can really do anything. Louis Vuitton, Ganni, and Alexander McQueen take the lead, but you don't have to be high fashion to rock the look. Add to that a pair of cowboy boots and a Western hat, and you are ready to wear this trend from day to night.

You should be right on-trend in making that loud fashion statement with these bits of western fashion pieces on your person.

Cowboy Fashion is Back: The Western Aesthetic is Dominating AW/24

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