A reduction to the essentials is currently evolving as an exciting counter trend in the world of fashion. Clear lines, subtle colours and the absence of unnecessary décor, are a real treat for the eye.
For Victoria Maksheeva-Khassanova, the founder of Brandable, fashion is more than just style — it’s a legacy. Inspired by a personal story of family heirlooms, she created a platform that combines sustainability, Swiss craftsmanship, and meaningful storytelling. In this interview, Victoria shares her thoughts on the importance of quality, the unique appeal of Swiss-made products, and her favorite pieces for effortless elegance.
