Fashion

Editorial: Summer Romance

Flowing fabrics, transparency and delicate shades of colour, accompanied by a hint of melancholy: a fresh breeze of fashion from its most delicate side. A declaration of love for innocence and the most beautiful season of the year.
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Fashion

Frauenschuh: Where Tradition Meets Modernity

Since 1950, Frauenschuh Kitzbühel has stood for alpine elegance, fine craftsmanship, and timeless favorites. The Spring/Summer 2025 collection combines high-quality cashmere, lightweight cotton, and premium leather to ensure ultimate comfort. Simon Frauenschuh is leading the family business into the future—focusing on local production, exquisite materials, and a global vision. In an exclusive interview, he discusses tradition, innovation, and the art of timeless fashion.