Fashion

Editorial: Through Peaks and Valleys

Real Friendship is about loving each other as you are. About growing together and always supporting each other with helping hands. It means to go through peaks and valleys. The clothing re ers to this unique feel and comes in natural colors, similar fabrics and silhouettes to create a stilistic unit.
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Fashion

Frauenschuh: Where Tradition Meets Modernity

Since 1950, Frauenschuh Kitzbühel has stood for alpine elegance, fine craftsmanship, and timeless favorites. The Spring/Summer 2025 collection combines high-quality cashmere, lightweight cotton, and premium leather to ensure ultimate comfort. Simon Frauenschuh is leading the family business into the future—focusing on local production, exquisite materials, and a global vision. In an exclusive interview, he discusses tradition, innovation, and the art of timeless fashion.