Fashion
The discussion around sustainable fashion has now also reached the Swedish fashion giant H&M. With an ambitious new approach that includes both production technologies and material manufacturing, they want to break new ground.
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In the interview, Francis Kurkdjian, renowned perfumer and Creative Director of Maison Francis Kurkdjian, discusses the close connection between fragrance and personal style. With a vision to craft scents that are nuanced and unique, he describes his approach to blending tradition and innovation. The result: compositions that embody and define individuality.