Exclusive: H&M's Head of Design Ann-Sofie Johansson talks about the fashion of tomorrow
The discussion around sustainable fashion has now also reached the Swedish fashion giant H&M. With an ambitious new approach that includes both production technologies and material manufacturing, they want to break new ground.
For Victoria Maksheeva-Khassanova, the founder of Brandable, fashion is more than just style — it’s a legacy. Inspired by a personal story of family heirlooms, she created a platform that combines sustainability, Swiss craftsmanship, and meaningful storytelling. In this interview, Victoria shares her thoughts on the importance of quality, the unique appeal of Swiss-made products, and her favorite pieces for effortless elegance.