Fashion

Happy Birthday, Elfie Semotan! Interview with Austria's photography icon

On her 80th birthday, Elfie Semotan looks back on a lifetime of art and creative work. Her photographic work redefined fashion photography, shaping the evolution of it. L'Officiel Austria spoke with Semotan about serious-looking girls, fashion talents of tomorrow, and the mission of photography.
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Fashion

Frauenschuh: Where Tradition Meets Modernity

Since 1950, Frauenschuh Kitzbühel has stood for alpine elegance, fine craftsmanship, and timeless favorites. The Spring/Summer 2025 collection combines high-quality cashmere, lightweight cotton, and premium leather to ensure ultimate comfort. Simon Frauenschuh is leading the family business into the future—focusing on local production, exquisite materials, and a global vision. In an exclusive interview, he discusses tradition, innovation, and the art of timeless fashion.