Fashion
Everyone has their own things, that make them feel better. And due to current circumstances - numbers of them are slightly but irritatingly limited. Getting dressed is probably one of the most unconstrained and satisfying pleasures. It is even a theory somewhere, that your look is at some point directly proportional to your mood. And since streetwear was replaced with homewear, we are taking the best of it.
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Fashion
Frauenschuh: Where Tradition Meets Modernity
Since 1950, Frauenschuh Kitzbühel has stood for alpine elegance, fine craftsmanship, and timeless favorites. The Spring/Summer 2025 collection combines high-quality cashmere, lightweight cotton, and premium leather to ensure ultimate comfort. Simon Frauenschuh is leading the family business into the future—focusing on local production, exquisite materials, and a global vision. In an exclusive interview, he discusses tradition, innovation, and the art of timeless fashion.