Fashion

Mastering Personal Branding Through Style: Insights from Sofia Shved

In today’s fast-paced world, personal style speaks louder than words, influencing how we’re perceived even before introductions are made. Join Sofia Shved, the visionary CEO and Co-founder of Novo Stylist, as well as a renowned image consultant and personal brand expert, in exploring the crucial role personal style plays in building a strong and impactful personal brand.

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Fashion

Frauenschuh: Where Tradition Meets Modernity

Since 1950, Frauenschuh Kitzbühel has stood for alpine elegance, fine craftsmanship, and timeless favorites. The Spring/Summer 2025 collection combines high-quality cashmere, lightweight cotton, and premium leather to ensure ultimate comfort. Simon Frauenschuh is leading the family business into the future—focusing on local production, exquisite materials, and a global vision. In an exclusive interview, he discusses tradition, innovation, and the art of timeless fashion.