Fashion

Normcore

Normcore, is an act of deconstructing fashion, started as a post-ironic anti-fashion, ‘’purposely uncool’’ trend .
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Fashion

Timeless Elegance, Sustainable Luxury: In Conversation with Victoria Maksheeva-Khassanova

For Victoria Maksheeva-Khassanova, the founder of Brandable, fashion is more than just style — it’s a legacy. Inspired by a personal story of family heirlooms, she created a platform that combines sustainability, Swiss craftsmanship, and meaningful storytelling. In this interview, Victoria shares her thoughts on the importance of quality, the unique appeal of Swiss-made products, and her favorite pieces for effortless elegance.