Jewellery & Watches
“Digital Native” is a description that is almost as rare in the jewellery industry as the pieces it deals in.
The exception is undoubtedly the Antwerp diamond jewellery brand Baunat, where jewellery lovers can find everything from timeless pieces at entry-level prices to unique pieces worth millions.
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Fashion
Frauenschuh: Where Tradition Meets Modernity
Since 1950, Frauenschuh Kitzbühel has stood for alpine elegance, fine craftsmanship, and timeless favorites. The Spring/Summer 2025 collection combines high-quality cashmere, lightweight cotton, and premium leather to ensure ultimate comfort. Simon Frauenschuh is leading the family business into the future—focusing on local production, exquisite materials, and a global vision. In an exclusive interview, he discusses tradition, innovation, and the art of timeless fashion.