Cancel Culture – Does rejection culture in fashion really work?
Not only in the international market, the domestic scene also has a lot of social media accounts commenting on fashion, however, following and properly refuting it still seems to be something that most people ignore.
For Victoria Maksheeva-Khassanova, the founder of Brandable, fashion is more than just style — it’s a legacy. Inspired by a personal story of family heirlooms, she created a platform that combines sustainability, Swiss craftsmanship, and meaningful storytelling. In this interview, Victoria shares her thoughts on the importance of quality, the unique appeal of Swiss-made products, and her favorite pieces for effortless elegance.