Menswear
There are two types of people in this world: Those who are paying attention to the materials that they put on their skin (normal people call it clothes), and those who don't. But the fact is - no matter what group you belong to, a good fabric will make you feel better.
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Fashion
Frauenschuh: Where Tradition Meets Modernity
Since 1950, Frauenschuh Kitzbühel has stood for alpine elegance, fine craftsmanship, and timeless favorites. The Spring/Summer 2025 collection combines high-quality cashmere, lightweight cotton, and premium leather to ensure ultimate comfort. Simon Frauenschuh is leading the family business into the future—focusing on local production, exquisite materials, and a global vision. In an exclusive interview, he discusses tradition, innovation, and the art of timeless fashion.