Menswear
Mercedes AMG has made the impossible possible. The first road-going Formula 1 car was born: Project One. It had started with the dream to make the hybrid technology of the racetrack also roadworthy. As one of the first I was allowed to view the concept car last winter in the California desert, before it was presented to the public at the Geneva Motor Show. The magic of the transformation of a dream is here in every detail.
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Fashion
Frauenschuh: Where Tradition Meets Modernity
Since 1950, Frauenschuh Kitzbühel has stood for alpine elegance, fine craftsmanship, and timeless favorites. The Spring/Summer 2025 collection combines high-quality cashmere, lightweight cotton, and premium leather to ensure ultimate comfort. Simon Frauenschuh is leading the family business into the future—focusing on local production, exquisite materials, and a global vision. In an exclusive interview, he discusses tradition, innovation, and the art of timeless fashion.