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What qualities set a business apart from the competition? While competitive advantage typically differs by industry, there is one commonality a company requires to stand out and grow, says Michael Theodorou, founder of Top Tier Group Inc. (@toptiergroupinc). He believes he's figured those characteristics out. And based on the return on investment he’s experienced, he may just be right. Top Tier Group Inc. is a conglomerate that covers several different industries. Their list of accolades is impressive, including winning the North American Business Award in 2020 for their moving and storage subsidy. Their safety equipment division has also been involved in distributing PPE to several international locales at the behest of governmental organizations. But what’s that one characteristic that makes Top Tier such a dynamic company? What pushes it to grow and develop as fast as it has? Theodorou lets us in on the secret.