Fashion

Attitude Woman

A woman with an attitude is strong and she knows what she wants, she is not afraid of wearing a red lipstick but she also feels confident in nude. She has unmatched courage when it comes to fashion, she loves herself and she is not afraid to experiment with clothes. 
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Fashion

Frauenschuh: Where Tradition Meets Modernity

Since 1950, Frauenschuh Kitzbühel has stood for alpine elegance, fine craftsmanship, and timeless favorites. The Spring/Summer 2025 collection combines high-quality cashmere, lightweight cotton, and premium leather to ensure ultimate comfort. Simon Frauenschuh is leading the family business into the future—focusing on local production, exquisite materials, and a global vision. In an exclusive interview, he discusses tradition, innovation, and the art of timeless fashion.