Constant development and research also form the foundation of the current Dior summer collection. Kim Jones has taken up this idea and collaborated with the American artist Daniel Arsham. His work calls modern archaeology into question. The result is a tribute to the heritage of the Maison Dior, which was perfectly staged from here by photographer Oliver Rudolph.

Experiencing a fashion show in person was just a pleasure of few selected people, who were someone in the fashion industry, an editor or a celebrity. Attending a show meant a lot, you were the first one in the world who can see the new collection, feel the music, and dive into the designer’s inspiration. No one else in the world had this privilege. You had to make yourself an opinion on what a critic, who saw the show, wanted you to see. Then Instagram happened and brands slowly let their customers and fashion enthusiasts inside their world and work. We all probably saw some instagram life footage and the cool runway pictures. In the last years you could even get a glimpse of the behind the scenes from an Influencers IG Story. But this all changed. Due to the pandemic!