Fashion

Balmain in Dubai: Luxury Brand or Expensive Deception?

Dubai is renowned for its luxury shopping experiences – from opulent malls to exclusive designer boutiques. But anyone stepping into a Balmain store in this city of superlatives should take a closer look: because not everything labelled “Balmain” is actually from the Parisian luxury brand.

13.02.2025 by Lisa Ditzlmüller
Balmain in Dubai Mall
MOUTASEM PHOTOGRAPHY / Shutterstock.com

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Producing quickly and cost-effectively to fulfil customer requirements: Fast fashion thrives on this. The latest trends must always be available immediately and for little money.

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The Power Of Scarcity: How Luxury Brands Use Their Strategy

Luxury brands have always had a very special attraction for consumers. However, some pieces are very difficult to acquire, even if there is no lack of money. What is the strategy behind this?

22.05.2023 by Lisa Ditzlmüller

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